Okay whats really good with the avertisment for "Arrid" deoderant, where they have an oversized Mexican bandito toting around guns. They make him out to be some sweating, dusty looking guy and he stops to sray som deoderant on his underarms and then the announcer says "If it works fo him it will work for you".
I mean really, how stereotypical is that? Are they trying to portray the fact that all Mexican guys have bad hygiene or the fact that he was a fat guy and on top of that Mexican?
How would the advertisers feel in they were in our shoes? How would they feel if thier businesses all of a sudden became pointless? What if one day the government decides that we as society are adults, we have a mind of our own and that we don't need persuasion to buy a product. Then all advertisers would be out of a job, don't you think?
I think that the fact that the Latinos were pissed off because the blacks were not the target anymore was understandable. I mean the act as d they have to use people to get their points across.
They need to find other ways to get it out their without offending others in the process, it's possible!
Wednesday, January 31, 2007
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